Wise Up PR named agency of record for Lite Coms

Wise Up PR has been selected to lead strategic communications and media relations for Lite Coms, a defense and government SATCOM terminal maker. The appointment comes as both companies position around growing demand for resilient, multi-orbit communications in contested environments.

Why it matters: - Lite Coms is looking to raise its profile with defense and government buyers as demand grows for resilient satellite communications in contested and degraded environments. - The agency relationship gives Lite Coms dedicated support for product launches, corporate news and executive thought leadership. - The move also adds another defense and deep tech client to Wise Up PR’s roster.

What happened: - Wise Up PR said it has been appointed agency of record for Lite Coms. - The Boston-based boutique PR agency will lead Lite Coms’ strategic communications and media relations program. - Lite Coms designs and manufactures tactical SATCOM terminals for defense and government applications. - The announcement was made Aug. 5, 2026.

The details: - The program will include product PR, corporate announcements and executive thought leadership. - Lite Coms selected Wise Up PR for its experience with defense, aerospace and deep technology media relations campaigns. - Lite Coms also cited Wise Up PR’s senior PR practitioner model. - Lite Coms says it has brought 18 products to market since 2018. - Lite Coms says it has delivered more than 10,000 terminals to customers. - The company’s terminals are ruggedized and designed for beyond-line-of-sight communications from vehicles, remote command posts and battlefield edge locations. - Lite Coms products are engineered for multi-orbit, constellation-agnostic connectivity. - Customers can use Low Earth Orbit, Medium Earth Orbit and Geostationary Earth Orbit networks instead of relying on a single satellite architecture. - In the company’s broader product description, Lite Coms says its systems also support Highly Elliptical Orbit networks. - Lite Coms is privately held and headquartered in Victor, New York. - More information is available in the company’s announcement.

Between the lines: - The appointment signals that Lite Coms wants to convert technical product advantages into stronger market recognition. - Wise Up PR is leaning further into defense communications, an area where hardware makers often need specialized messaging to reach procurement and industry audiences. - The focus on multi-orbit resilience reflects a broader defense priority: keeping communications available when single-network dependencies fail.

What's next: - Wise Up PR will begin building awareness for Lite Coms through media coverage and executive positioning. - Lite Coms is likely to use the campaign to support future product and corporate announcements as it expands. - The agency said the assignment fits its continued growth across defense and deep technology accounts.

The bottom line: - Lite Coms is hiring communications muscle to match its technical growth, while Wise Up PR adds another specialized defense client.