1Berkshire publishes 2026 Official Visitors Guide to the Berkshires

1Berkshire has released this year’s Official Guide to the Berkshires as the organization enters its 10th year. The guide is meant to promote tourism, support local businesses and showcase the region’s culture, food and outdoor attractions across Berkshire County.

Why it matters: - The Official Guide to the Berkshires is a key tourism marketing tool for Berkshire County. - The guide is designed to drive visitor interest, support local businesses and reinforce the region’s long-term economic growth. - 1Berkshire says the guide helps position the Berkshires as one of Massachusetts’ distinctive year-round destinations.

What happened: - 1Berkshire announced that this year’s Official Guide to the Berkshires is now available. - The organization said the guide is part of its work as the Regional Tourism Council. - 1Berkshire is marking its 10th year and said its focus remains on business support, tourism promotion and regional growth. - The guide is available in print and digital form at berkshires.org. - 1Berkshire also pointed readers to its anniversary events page at celebrate this milestone.

The details: - The guide highlights the Berkshires’ mix of culture, entertainment, food and outdoor recreation. - The publication also features local member businesses and regional stories meant to inspire travelers. - 1Berkshire describes itself as a county-wide marketing and economic development organization focused on preserving and promoting Berkshire County’s sense of place. - The organization said its mission is to advance the county’s economy by advocating for businesses and attracting visitors. - 1Berkshire’s membership spans tourism, hospitality, retail, arts, food and beverage, health care, construction, transportation and other sectors. - The Berkshires are described as less than three hours from New York City and Boston. - The region offers mountains, year-round outdoor activity, lodging and a cultural scene that the release says rivals larger cities.

Between the lines: - The guide serves as both a visitor brochure and a broader economic development asset. - 1Berkshire is using the guide and its anniversary year to keep attention on the region’s tourism economy and business network. - The emphasis on local member businesses suggests the publication is meant to support both destination marketing and the county’s commercial ecosystem.

What's next: - 1Berkshire said it will continue anniversary-year programs and initiatives aimed at growing the Berkshire region. - Travelers, residents, entrepreneurs and business owners can use the organization’s events page to follow the milestone campaign. - The guide will continue circulating across 1Berkshire’s marketing channels as a planning resource for visitors.